Uber's Exit from China: A Raw Deal?
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Case Code: BSTR504 Case Length: 11 Pages Period: 2013-2016 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization : Uber Industry :Chinese Taxi Market Countries : China Themes: -- |
Abstract Case Intro 1 Case Intro 2 Excerpts
Uber's Entry into China
In 2011, Kalanick, and Garrett Camp co-founded Uber Technologies Inc., in San Francisco with the vision of offering a mobile app-based online personal car service to customers at the push of a button on their smartphone. As of 2013, Uber was operating in 41 countries and had established a firm foothold in the US. Uber entered the Chinese market in August 2013. China offered a big market with a huge and upwardly mobile middle class, low percentage of personal cars, and had the largest number of smartphone users in the world.
Analysts predicted that Uber would have a faster growth in China than in any other world market. Uber started its services in the country after running a test service in Shanghai to get a sense of the market in China. Uber initially concentrated its operations in China’s six largest cities including Beijing, Shanghai, and Chengdu. Uber s first offering was UberBLACK, targeting the premier customers, with its service with high-end black cars......
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